GBP SEO Tips to Get More Local Calls and Customers
Abstract
When it comes to local search, customers don’t scroll far — they look for the best result and call within
minutes. This paper turns that behavior into a clear GBP SEO plan any business can follow.
The stakes are real: the average business profile gets about 1,009 searches per month, 16% of businesses
see 100+ calls monthly directly from Google, and 87% of consumers read reviews before choosing a local
business (BrightLocal). Inside, you’ll learn how to optimize every profile section, choose the right
categories, use tools like GMB SPY and GMB Everywhere, and build long-term authority through posts,
reviews, citations, and NAP consistency — plus advanced tactics for the local pack, voice/AI search,
metrics, and industry-specific wins. The goal is simple: greater reach, greater trust, and greater conversion
to paying customers.
Author Bio
Jason Dodge
Chief Marketing Officer, SilverXis
Jason Dodge is the Chief Marketing Officer at SilverXis, where he leads SEO, AI visibility, content strategy, and digital marketing initiatives. With more than 25 years of experience across B2B and B2C industries, he helps organizations improve search visibility, strengthen market positioning, and drive measurable business growth. Jason regularly shares insights on SEO, AI adoption, content strategy, digital marketing, and buyer-focused messaging, combining deep marketing expertise with a practical understanding of technology and business outcomes.